Hi, I am Jelena.
I am a hybrid strategist and creative.
My biggest passion is uncovering and analyzing all the hidden forces that shape human behavior. Over the course of my career, I have solved problems for brands in industries as diverse as telecom, media and publishing, non-for-profit, retail, automotive, FMCG, financial services, fashion, beauty, travel and hospitality.
My work is driven by the idea that, amazing technology notwithstanding, our essential humanity should be at the center of everything we do. I believe technology can encourage new ways of perceiving and engaging with the world; however, I am also very critical of it. I use digital tools to create experiences that have the power to transform people, places, and spaces. Sometimes this means using immersion as a vehicle for contemplation, and sometimes it is about building multi-channel installations involving light, sound, video, and digital sequences to create new elements that fuse into an exciting technological wonderland.
Based in Munich, Germany.