Hi, I'm Jelena!
My job is to design experience strategies and craft narratives for global businesses, brands and organizations.
My work is inherently digital-first, and balances a results-driven focus with a creative approach. I hold an M.A. in Media Studies and I believe that technology can encourage new ways of perceiving and engaging with the world, however, I am also very critical about it.
After 20 years in the creative industry, I have developed new ways of working that channel the creative chaos of the digital space into creation of new elements that fuse into a cohesive creative output, led by strategy, not what’s been done before.
This process has proven successful not just for my clients, whom I help uncover new ways of thinking and inspire new strategic directions, but also for the creative teams who rely on my input to conceptualize and execute breakthrough creative.
I’m not interested in creating beautiful work. I’m interested in creating work that increases cultural relevancy for my clients, through interactions that cross IRL and digital environments.
Recent work on experiential and immersive installations and exhibitions can be viewed here http://www.maketish.com
Currently based in Munich, Germany.
jelena gregov
strategist, creative director and artist focused on experiential design
